Websites that keep getting better after launch.
Most agencies are built to launch a site. We're built to run one - as a system your team owns and a product that improves every week.
The way websites usually get built is broken.
Rebuilt every three years
Big launch, slow decay, another rebuild. The cost never flattens and the lessons never compound.
Handoffs lose the plot
Strategy in one shop, design in another, build in a third - and nobody owns the number at the end.
Marketing waits on developers
A landing page becomes a ticket, the ticket becomes a sprint, the campaign has already moved on.
Built to run a website, not just launch one.
One team, no handoffs
Strategy, design and engineering in the same room from day one. The site that launches is the site that was designed.
Composable by default
A design system and headless CMS your marketers can ship with - so change is cheap forever.
Ship every week
Something meaningful goes live every week. Momentum beats perfection, and small releases are safer.
Senior people only
You work with the people doing the work. No account layers, no juniors learning on your budget.
Measured on outcomes
We agree the numbers up front and report on them monthly - pipeline, not page views.
You own everything
Your repos, your CMS, your Figma. Stay for the momentum, not because leaving is hard.
How the options stack up.
| Astredge | Traditional agency | Freelancers | In-house only | |
|---|---|---|---|---|
| Strategy, design & engineering in one team | ||||
| Weekly releases after launch | ||||
| Composable stack marketers can ship with | ||||
| Senior people on every engagement | ||||
| Accountable for pipeline metrics | ||||
| No lock-in - you own repos, CMS & design | ||||
| Ramp-up time | 2 weeks | 1-2 months | Varies | 3-6 months to hire |
Generalisations, obviously - there are excellent agencies, freelancers and in-house teams. This is the shape we've built ourselves to be.
Four things we put in writing.
A release every week
From the second week of any engagement, something real ships weekly.
Fixed price for fixed scope
No surprises. Change the scope and we re-quote - before we do the work.
The same people throughout
The team you meet in discovery is the team that ships.
Full ownership on day one
Everything lives in your accounts from the start, not at handover.
How we run, in numbers.
- Team: strategy, design, engineering
- 1
- Team: strategy, design, engineering
- Regions, one overlap window
- 4
- Regions, one overlap window
- Releases a year, per client
- 52
- Releases a year, per client
- You own repos, CMS and design
- 100%
- You own repos, CMS and design
We treat every website as a product: a system your team owns, that gets a little better every single week. This site is built exactly that way - and it's how we'd build yours.
Still deciding?
Are you an agency or a product team?+
Both, on purpose. Projects like redesigns and migrations run as fixed-scope engagements; afterwards most clients keep us on as their website product team.
How big is the team we'd work with?+
Small - typically a strategist, a designer and one or two engineers, all senior. Bigger launches scale up for a quarter, then settle back down.
What if we already have an in-house web team?+
Great - we work alongside them constantly. We usually take strategy and system-level work while they own day-to-day changes, and we make sure they can run everything we build.
Where are you based?+
India, Malaysia, Ireland and the USA. Distributed by design; we overlap a few focused hours a day with every client time zone.
Let's talk about your website.
Tell us where your site is holding the business back. We'll come back with a point of view, not a pitch deck.