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Notes from the edge.
Practical thinking on composable websites, migrations and AI automation - written by the team that ships them every week.
3 articles
FeaturedStrategy
7 min read
Why composable beats the monolith for B2B marketing sites
Most marketing sites are rebuilt every three years because they can't bend. A composable stack changes the economics - here's what that means in practice.
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Strategy & Engineering
Latest articles
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SEO6 min read
A CMS migration checklist that protects your rankings
Replatforming is where organic traffic quietly dies. This is the checklist we run on every migration so nothing important gets left behind.
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AI & Automation8 min read
Where AI automation actually pays off on a marketing site
Not every 'AI feature' earns its keep. These are the automations we've seen move real numbers - and the ones that just add noise.
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