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Strategy04

SEO

Search is usually the largest source of qualified traffic a B2B site has - and the easiest thing to break in a redesign. We build for it from the content model up.

URL redirect mapping
1:1
URL redirect mapping
Post-launch monitoring
14 days
Post-launch monitoring
SEO fields in the CMS
100%
SEO fields in the CMS
What you get

What a seo engagement produces.

Technical audit & fixes

Crawlability, indexation, structured data, Core Web Vitals and internationalisation.

Content architecture

Topic clusters and templates so new pages rank because of the structure, not despite it.

Migration protection

URL mapping, redirects and monitoring so a replatform doesn't cost you rankings.

Reporting

A dashboard the marketing team reads - rankings, traffic and the pipeline it produces.

How it works

A repeatable process, not a black box.

  1. 01

    Benchmark

    Full crawl, index coverage, ranking snapshot and backlink profile.

  2. 02

    Prioritise

    Fixes ranked by traffic at risk and effort - usually a short list moves most of the number.

  3. 03

    Build in

    SEO requirements wired into templates and the CMS so editors can't break them.

  4. 04

    Monitor

    Daily checks through launch, monthly reviews after.

Good fit if

This is for you when…

  • You're replatforming and organic traffic matters.
  • Rankings have drifted and nobody can say why.
  • Content is published but rarely found.
Part of

Solutions that include seo

FAQ

Questions about seo

Do you write content?+

We design the content architecture and brief it. Writing is usually done by your team or a specialist writer we can bring in.

Is this only for migrations?+

No - migrations are where the stakes are highest, but most engagements are ongoing technical SEO alongside a website product team.

Related

Often combined with

Get started

Let's talk about your website.

Tell us where your site is holding the business back. We'll come back with a point of view, not a pitch deck.